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The New Barbie Dolls And The Powerful Women They Look Like


The Mattel Company is selling a Barbies outfit inspired by the presidential elections in the United States, including a campaign manager. Here we tell you which women in the world of politics each doll in this collection reminds us of.

More than 200 characters and professions have adopted these dolls since March 9, 61 years ago, when Ruth Handler introduced Barbara Millicent Roberts, known worldwide as Barbie, at the New York Toy Fair. Now, Mattel is launching a collection inspired by the US presidential elections, which will be held on November 3, 2020. 

This campaign is an important milestone, as boys and girls internalize gender stereotypes from the age of four, as indicated by a study by the Complutense University of Madrid (UCM). As stated in a statement by Lisa McKnight, the Senior Vice President and Global Head of Barbie & Dolls Mattel:

"Our goal is to remove barriers to leadership by giving girls the tools to imagine and play their future roles."

All this in a context where:

"less than a third of elected leaders in the US are women, and black women are even fewer."

adds McKnight.

For this launch, Mattel has partnered with the NGO She Should Run, which promotes the importance of voting among adolescent girls and encourages their participation in politics. This organization receives funding from the Barbie Dream Gap Project, a global initiative that funds research, highlights positive role models, and produces content and products to inspire girls. 

The four dolls in this collection make up a complete electoral team, with a presidential candidate (who is also racialized), a campaign manager, a fund manager, and a voter (more informal in style, designed, like the above, by Shiona Turinitodo). Here we tell you which women who are dedicated to politics these Barbies remind us of.

1.    Maria Ohisalo, Minister Of The Interior Of Finland

In Finland,  Sanna Marin, the world's youngest prime minister  at 34, leads a progressive coalition of five parties, all led by women, and works hand in hand with  Maria Ohisalo. This Interior Minister is, since 2019, leader of the environmental party, the Green League.  

Born on March 8, 35 years ago, Ohisalo has  feminism  in her DNA and, from Sociology, tries to find solutions to eradicate the poverty that she suffered as a child after her parents lost their jobs and ended up divorcing, mainly due to his father's addiction to alcohol.

2. Jacinda Ardern, Prime Minister Of New Zealand

Jacinda Ardern is the popular New Zealand leader who provokes  'jacindamania' on Instagram , with 1.4 million followers and, at 37,  has made history as the youngest Prime Minister of that country. As if that were not enough, this leader has made New Zealand one of the seven countries that have best managed the coronavirus crisis, all led by women, already considering itself the first in the world to eliminate the coronavirus.

3.  Michelle Obama, Former First Lady Of The United States

Former first lady of the United States Michelle Obama, despite leaving the White House three years ago, is still followed and admired by many. So much so that she already has a  documentary on Netflix ('Becoming' ), as well as her own podcast ( 'The Michelle Obama Podcast' ), which has had her husband  Barack Obama  as the first guest.

4  4. Alexandria Ocasio-Cortez, Member Of The United States House Of Representatives

At just 30 years old, Alexandria Ocasio-Cortez  is one of the  most influential politicians in the world. AOC, as her followers know her, went from serving cocktails in a New York bar to becoming the youngest congresswoman in the United States.  It happened when, against all odds, he beat veteran Congressman Joseph Crowley in the Democratic Party Congressional primaries for New York's 14th district, with more than 57% of the vote. This turned her life upside down, and who knows how many girls her story may have inspired?


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